Ulric de Varens
Crafting a Seamless Digital Experience
TEAM INVOLVED
OVERVIEW
This case study examines how we helped Ulric de Varens, a renowned Perfume and Skincare company operating in 80 countries, enhance their digital presence. Our goal was to integrate their digital ads with platforms like Facebook, Instagram, and Google Shopping, while also ensuring a consistent user experience across their global website.
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<p class="heading-style-h1">80</p>
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<p class="heading-style-h1">80</p>
<p class="heading-style-h6">Different Countries</p>
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<p class="heading-style-h1">80</p>
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<p class="heading-style-h1">80</p>
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Ulric de Varens
PROBLEM
Aligning Digital Ads and Website Experience for Ulric de Varens
Ulric de Varens faced the challenge of effectively integrating their digital advertising campaigns on Facebook, Instagram, and Google Shopping with their website experience. Furthermore, as a global brand, they needed a solution to provide the same seamless user experience across their website in all 80 countries where they operated.
Ulric Viellard
Pdg, Parfum Varens SA
SOLUTION
Crafting a Cohesive Digital Ecosystem for Ulric de Varens
To address Ulric de Varens' challenges, we developed a comprehensive solution. Firstly, we thoroughly understood their business needs and goals. Then, we focused on harmonizing their brand identity through colors and typography choices. Next, we utilized user experience (UX) design principles to optimize the flow and functionality of their digital assets. Lastly, we leveraged Shopify's powerful platform to build a responsive and engaging website that seamlessly connected with their global audience.
Driving Digital Synergy
Throughout this project, we learned the importance of aligning digital ads with the website experience to create a cohesive brand ecosystem. By carefully integrating Facebook, Instagram, and Google Shopping campaigns, and leveraging Shopify's capabilities, we successfully provided Ulric de Varens with a seamless digital experience across all 80 countries. This case study demonstrates how a well-executed UX/UI design strategy can enhance brand perception and drive customer engagement.
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