There are many potential initiatives in Turkey but the amount of Venture Capital Funds are limited. So investors who wants to be leaded to make right investments need guidance. L2G Ventures is to do that.
L2G Ventures is a Venture Capital fund, focusing on investments in the Turkish Start-up Ecosystem. We designed their logo and website to help them look reliable for both global and local investors.
L2G Ventures
There are many potential initiatives in Turkey but the amount of Venture Capital Funds are limited. So investors who wants to be leaded to make right investments need guidance. L2G Ventures is to do that.
According to customers requests we tried to adhere their local to global approach. We made our choices to look elegant and reliable for both global and local investors.
Brand Sprint
Primarily, we got informed about what they do. We learned what they want to achieve, their further purposes, their rivals and how do they locate themselves in this field. Submitted them two moodboards, one was elite and one enthusiastic. In accordance with the feedbacks, have begun to design the website and logo. We decided the locations of all components together with the sitemap we submitted them.
Logo Exploration
We design several types of logo alternatives according to mood boards.
Logo
Since their slogan is Local to Global and what they do is investing in small start-ups to make them global companies, in the logo we depicted their slogan and work by designing nested circles from smallest to largest. Used Arimo font for typography to provide integrity with the website and to catch an elegant and easy-to-read look as well.
Colors
We determined the colors according to the moodboard we designed before. Since green tones are elegant in general usage, we cared about using these, there are a few main colors in overall.
Typography
In the website, we used Mulish font for texts and Arimo for headers. While catching an elegant and elite appearance with Mulish, Arimo was perfect for readability and simplicity as well. We used Arimo for the logo either.
Website
According to the sitemap we designed after the Brand Sprint session with the customer. We've begun to design the website in according to the information we obtained.
Development
Our developers transferred the designs made in Figma to Webflow. Designed the animations, and made the CMS integration. Designed the responsive screens compatible for every size of screen, compatible for every browser as well.
L2g ventures is a company that wants to go from local to global and for this, brand promotions needed to be better. We designed the logo and website to appeal to the whole world. It was a good gain for us to improve our global perspective as well.
