Brand Strategy
Sanovel is a well-established company, but they wanted to be renewed. They wanted to adapt to the new generation. They wanted to make this change with small changes in their brands and determined their digital strategies accordingly.
Sanovel has a significant place among pharmaceutical companies in Turkey. They want to become an innovative company in the digital field. They want to have the best global and local approach to their employees and partners.
We started working on a project where Sanovel could address both its employees and partners with a global and local approach, and where they touch a target audience that understands news and stories very well.
First of all, It was very important to convey the company story of Sanovel İlaç A.Ş in a simple and professional way for both sides. Our purpose was to deliver a significant digital ID to Sanovel.
Brand Strategy
Sanovel is a well-established company, but they wanted to be renewed. They wanted to adapt to the new generation. They wanted to make this change with small changes in their brands and determined their digital strategies accordingly.
Typography
We chose the Raleway font family with a renewed brand strategy to make the brand feel useful and innovative.
Colors
There were inconsistency issues with the first color of the old logo, Sanovel Blue. We updated Sanovel blue because we felt the contrast level was low.
Logo
We created the Sanovel logo in accordance with certain standards and digital channels by changing only the first color, keeping the typeface and emblem.
Imaginery
Sanovel is a pharmaceutical company, so we suggested that they could express their brand, their values and their whole story by taking inspiration from nature. Here, we tried to make our visual expression more accurate by using the theme of happy people inspired by nature as an auxiliary element.
Website
First of all, we created the sitemap in an accurate and meaningful way. After determining all the micro animations and page transitions of the prototype, we libraried all sections. Our copywriter used headless CMS technology on Strapi to place the relevant content on the appropriate pages.
Responsive
We also designed interfaces for large screens, mobile and tablet. Our software team carefully designed all the interfaces because they are very visual-oriented.
Print Materials
We redesigned the printed materials such as stands, vehicle wraps, business cards and flags that the company needed according to the new corporate identity decisions.
Email Signature
Maintaining corporate identity is also important online. For this reason, we created an e-mail design that fits the corporate identity and that everyone can use easily.
Social Media Template
We designed the profile photos and cover images of Twitter, Facebook, Instagram and all social media channels used by Sanovel in different sizes for each channel, taking into account the corporate identity.
Presentation
Sanovel is a company that makes a lot of presentations to its employees. We designed the presentation templates with many variations in mind.
Sanovel's corporate structure contributed a lot to us. We realized that we had to think more than once in completing the content and design standards of a company that attracts everyone's attention and that we needed to make our working processes more professional.